ShopFully’s drive-to-store data is certified
‘more than 97 per cent accurate,’ says Nielsen
The number one digital platform for drive-to-store, Australia, has been validated 97.6% accurate by Nielsen helping to cement the tech giant as the leading shopper marketing platform.
The third-party validation by Nielsen measured the accuracy of ShopFully’s footfall technology on a sample of 2,764 visits in Australia. ShopFully now has 50 million users worldwide and 650 retailers, empowering shopping in physical stores through digital technologies.
Nielsen’s comprehensive online measurement methodologies analyse consumer behaviour and trends, advertising effectiveness, efficiency, brand advocacy and more to provide a 360-degree view of how consumers engage with online media.
ShopFully, which now has more than 1.5 million Australian shoppers is ranked in the top 10 of the most
