For 113 years, American Electric Power (AEP) has made modern life possible with the delivery of safe reliable electricity. But the company knows that today’s savvy consumer expects more. They want more insight into the cost and impact of their energy use and advice on how to reduce both. Helping guide customers in this evolving energy journey, AEP has selected to deliver tailored energy management programs across its portfolio of utilities.
“AEP is committed to delivering personalized touchpoints to each customer,” said Scott Neuman, group vice president, Oracle Utilities Opower. “With Opower, AEP will be able to more quickly develop and scale new products and services that engage customers with the right information at the moment they are most likely to act.”
Through Opower’s advanced ³Ô¹ÏÍøÕ¾ Energy Management programs and insights, AEP Ohio has already engaged its customers via more than 25 million personalized communications, helping them save millions of dollars on their energy bills.
Oracle will provide AEP a single customer experience platform built atop a common, secure data model that spans everything from energy efficiency to digital self-service to device automation. By consolidating nine different vendor solutions with the Opower platform, AEP will be able to enhance the customer journey across its utilities by providing customers:
- A better understanding of new offerings and rates through high bill alerts, rate comparisons, and easy to use tools for households with smart meters, solar panels, and electric vehicles.
- The ability to engage through their channels of choice via customized insights embedded into their online account. This includes enhancing AEP’s digital assistant solution through integration with Opower, so customers can ask devices such as Google ³Ô¹ÏÍøÕ¾ for anything from a forecast of their monthly bill to advice on how to reduce it.
- Personalized insights via energy reports, online home energy assessments, and peak savings programs.
- The ability to seamlessly enroll their home devices in utility grid service programs via , allowing utility control in exchange for compelling rebates and incentives.
