17 Clubs Leverage Advanced Data Acquisition, Analysis, and Activation Technology
MELBOURNE, Australia, Feb. 06, 2025 (GLOBE NEWSWIRE) — Tradable Bits, the leading provider of fan marketing technology, has been selected by 17 Australian Football League (AFL) clubs to drive fan engagement, data collection, and activation strategies for the upcoming season.
With over six years of collaboration with the AFL, Tradable Bits continues to expand its role in the league, enhancing data intelligence across in-venue, broadcast, email, and mobile SMS platforms.
Tradable Bits provides comprehensive solutions tailored to the unique needs of sports organizations, including seamless fan engagement tools, a purpose-built CRM for teams, and integrations with ticketing, merchandise, and marketing automation systems.
Since its initial partnership with the AFL in 2019, Tradable Bits has seen exponential growth, now powering fan engagement initiatives for 17 of the league’s 18 clubs, including Adelaide Crows, Brisbane Lions, Carlton, Essendon, Fremantle, Geelong, Gold Coast Suns, GWS Giants, Hawthorn, Melbourne, North Melbourne, Port Adelaide, Richmond, St Kilda, Sydney Swans, West Coast Eagles, and the Western Bulldogs.
North Melbourne Football Club’s Digital Marketing and Analytics Manager, Jackson Zilco, highlighted the impact of the long-term partnership:
“Partnering with Tradable Bits has been instrumental in helping our club better understand and engage with our fans. They’ve grown with us as we’ve evolved our Fan Engagement and Data strategies and are always proactive when it comes to ideas and strategy.”
“We’re aiming for record membership numbers in 2025, and Tradable Bits is key to our lead generation efforts. It remains an integral part of our technology stack and plays a big role in helping us reach membership targets,” added Zilco.
Tim Mullaly, General Manager, APAC at Tradable Bits, emphasised the company’s fan-centric philosophy:
“At Tradable Bits, we’re fans first and foremost. We understand that the core of fandom is connection, and our clubs are always looking to get closer to their fans by delivering unique and authentic experiences. With the vast majority of the AFL industry now using our data intelligence and activation tools, Tradable Bits is powering more fan engagements than ever before.”
In 2024 alone, Tradable Bits campaigns were responsible for more than 100,000 hours of engagement time by AFL fans.
Danielle Wooley, Head of Customer Experience & Insights at the Western Bulldogs, noted how Tradable Bits’ automation capabilities have streamlined their fan communications:
“By integrating directly with Ticketmaster Archtics, we’ve cut our fan welcome email turnaround time from up to three weeks to under 24 hours. Timeliness and relevance matter. Prioritizing this shows our fans that we understand them; it goes a long way in fostering genuine connection.”
Wooley also highlighted the revenue-driving potential of fan engagement initiatives:
“We ran a Tradable Bits Personality Quiz during the season, garnering over 3,000 participants. The campaign fed a tailored experience journey, resulting in a 500% attendance increase in one season.”
As AFL clubs gear up for an exciting 2025 season, Tradable Bits continues to play a crucial role in driving engagement, strengthening connections, and delivering measurable results for teams.
About Tradable Bits Tradable Bits is a leading provider of cutting-edge fan engagement, data analytics, and marketing solutions to the global sports, music, and entertainment industries. Tradable Bits’ proprietary fan engagement platform and CRM leverages zero-party data, artificial intelligence, and machine learning so promoters, sports leagues and teams, and live event organisations can market more effectively, generate revenue, and foster brand loyalty. Tradable Bits’ technology is built exclusively in-house by award-winning engineers and mathematicians working alongside veteran sports and entertainment executives to meet the unique needs of live audience organisations. More than 100 leading organisations rely on Tradable Bits including sports partners in the AFL, NBA, NFL, NRL, NHL, MLB and MLS, and entertainment partners AEG Presents’ GoldenVoice, BMG, Live Nation Canada, Front Gate Tickets, Country Music Association, Danny Wimmer Presents, Life is Beautiful, and Outside Lands. Tradable Bits is headquartered in Vancouver, Canada, and has offices in North America, Australia, and Europe.
