Apple
Apple Hongdae opened today in the center of a bustling university neighborhood in Seoul, marking Apple’s 100th retail location in the Asia-Pacific region. This new space invites customers in Korea to discover and shop Apple’s incredible lineup of products, and receive best-in-class support from dedicated team members.
Customers can also participate in free Today at Apple sessions, including a limited-time Pop-Up Studio featuring hip-hop artist Beenzino. Students, families, and the local community can drop in and collect ideas, art, photos, and more for their own 2024 vision boards using Freeform on iPad.
Just in time for back to school, students and families can save on a Mac or iPad with Apple Education Pricing available exclusively through Apple Retail.
Customers line up outside of Apple Hongdae, Apple’s seventh store in South Korea.
A customer gets creative on iPad with Apple Pencil.
Apple team members at Apple Hongdae help guide customers with their purchases.
An Apple Hongdae team member shows a customer the iPad lineup.
Apple Retail offers customers all the choices, all the ways to buy, and all the support they need.
Located in the center of a bustling university neighborhood in Seoul, Apple Hongdae offers an exciting space for students, their families, and the local community to discover and shop Apple’s incredible lineup of products and services.
From left to right: (1) Apple Hongdae has nearly 100 expert retail team members ready to help customers explore and get their hands on the latest Apple products. (2) A customer tests out the AirPods Max lineup.
From top to bottom: (1) Apple Hongdae has nearly 100 expert retail team members ready to help customers explore and get their hands on the latest Apple products. (2) A customer tests out the AirPods Max lineup.
Customers take a look at the iPhone 15 lineup at Apple Hongdae in Seoul.
Every day at 5 p.m., customers can drop into a brand-new Today at Apple Pop-Up Studio featuring iconic hip-hop artist and entrepreneur Beenzino.
Customers get an up-close look at the Apple Watch family.
A customer shows off their swag from the store’s opening.
/Public Release.
