³Ô¹ÏÍøÕ¾

Power Retail, the number one resource for Australian e-commerce insights and intelligence, hosted Australia’s ultimate online retail event, , on Thursday 20^th February, 2020. Held at the Crown Melbourne, it was a night to celebrate the ‘All Stars’ of digital retail and recognise their mark on the Australian industry.

Over 650 people were in attendance, which included solution providers and leading retailers such as Kmart, Target, Catch, Myer, Adore Beauty, Bunnings, Woolworths, Coles, Showpo, JB Hi-Fi, The Good Guys, Officeworks and David Jones.

Each year, Power Retail recognises Australia’s Top 100 Online Retailers and announces category winners at this prestigious event. The Top 100, which is a part of their rolling Top 500 Online Retailer Rankings, comprises a mix of pureplay and omnichannel retailers, with the winners representing the best-of-breed leaders of the e-commerce industry. Once again, the two grocery giants went head to head for the number one title, with Woolworths taking out the coveted top spot and Coles coming in second.

Woolworths has been a part of Australia’s grocery duopoly for almost 100 years and continues to dominate. This year, the cross-channel chain has come out on top, ranking highly across all four key metrics – Acquisition, Conversion, Fulfilment and Retention. In November 2019, the supermarket chain announced the introduction of its delivery subscription service, which has bolstered online sales, and its ‘Delivery Now’ service rivals the likes of Uber Eats and Deliveroo.

Coming in close behind, rounding out the top ten in order are; Bunnings Warehouse, Target, Big W, THE ICONIC, Catch, Kmart, Chemist Warehouse and Dan Murphy’s. .

In developing the Top 100 rankings, Power Retail has developed a ranking methodology which analyses retailer performance across the four key dimensions of the consumer life cycle; Acquisition, Conversion, Fulfilment and Retention.

This sophisticated, world-class ranking system incorporates over 320,000 data points and 41 separate metrics in the analysis to identify where retailers are succeeding, and where they can improve.

Metrics plugged into this model include search capabilities, shopper time on-site, accessibility, delivery options, payment options, pages viewed by session, site performance, ratio of mobile users, mobile app success, login capabilities and net promoter score. The end result is a weighted combination of these metrics and quantitative metrics from third-party sources.