): BIG W is overhauling its clothing ranges, following an 18 month journey of extensive customer, industry and quality research. Tackling customer feedback around fit, the retailer has launched 82 new and improved products across women’s and men’s basics.
A new initiative see’s BIG W’s product development teams working closely with real customers and team members through wear and wash testing to find areas of opportunity to improve fit, size consistency and comfort of our clothing.
Providing quality design at affordable prices remains a priority and in the new Basics range you’ll find key on trend looks for less and elevated everyday basics with 80% of the range currently priced under $20.
Lowri Breed, BIG W’s Head of Clothing, said: “As one of Australia’s most trusted brands, BIG W is continuously listening to the needs of Aussie families. Our customer listening sessions uncovered that our shoppers struggled with the fit and quality of some of our products.
“Rather than shying away from negative feedback, we chose to face it head on and work collaboratively with our customers to create a new and improved standard across our clothing department. The basics range is just the start of our transformation in delivering quality, comfortable and durable products that meet the demands of everyday wear.”
Customers looking to try the new products can find them as part of BIG W’s new Basics range available in store, online or through the BIG W app in a range of colours and sizes. The new Basics range at BIG W includes:
Denim:
$10
, $25ea
Basic Tees:
$6.50
$10
Linen Blend:
, $20ea
, $15ea
Activewear:
, $12ea
, $12ea
The entire Basics range can be found which includes some of the new and improved designs.
At BIG W, there’s many ways to shop with Pick up, ³Ô¹ÏÍøÕ¾ Delivery and Direct to Boot services available. Customers are also reminded to scan their Everyday Rewards card with Everyday Extra members receiving 10% off one of their BIG W shops each month.
