If ever there was a need to exemplify the term in the annals of corporate history, 2024 and the Boeing Company would be the perfect match. And the year is not even over yet.
Author
John Gradek
Faculty Lecturer and Academic Program Co-ordinator, Supply Network and Aviation Management, McGill University
The last seven days have seen Boeing face a number of issues. The United States Federal Aviation Administration (FAA) on July 8 requiring airlines that operate the Boeing 737 Next Generation and the 737 MAX to for restraining strap failures within the next five months.
This directive followed multiple reports of passenger oxygen generators shifting out of position – an issue that could prevent passengers from receiving oxygen during an emergency.
Additionally, Boeing has agreed to resulting from failing to disclose critical design elements to regulators responsible for certifying the 737 MAX aircraft into commercial service.
The U.S. Department of Justice revealed that Boeing agreed to the plea deal on July 7, after the government determined that had protected it from prosecution.
Landmark plea deal
The plea deal is the culmination of a three-year review process initiated in 2021. Boeing was ordered to demonstrate changes in their operating and production practices that contributed to the and crashes, which involved 737 MAX aircraft and resulted in 346 fatalities.
It is estimated that because of these crashes, and it has seen its . Its debt increased to close to US$50 billion. Beyond the financial impact, the crashes have also had an emotional toll on the families of the victims.
If the plea deal is approved by a federal judge and comes into effect, it will result in . Boeing will be fined an additional US$243.6 million and be required to invest at least US$455 million in compliance and safety programs.
Lawyers representing some of the families have been pressing for a rejection of this Department of Justice plea deal, :
“The only way to enact meaningful change at Boeing would be to take action that affects its bottom line, which would mean imposing larger fines and more severe consequences.”
If this challenge is successful and the plea deal is rejected, it will result in a public trial that will about a flight-control system that was implicated in the crashes. The financial implications for Boeing in such a trial .
Financial and emotional tolls
The aggregate of these events will yet take more of a toll on Boeing. Political and regulatory discussions have highlighted the frustration with Boeing executives .
Whistleblowers have that have prevented potential safety issues from being addressed while aircraft are on the assembly line.
It is startlingly evident that these failings could . The culprits in these failings have been identified sporadically as the Boeing culture, the Boeing leadership style and the management performance measures in place.
having morphed from engineering- and quality-focused mindsets to one focused on economics and financial performance.
Regaining public trust
Can Boeing overcome its current challenges and regain its reputation as a winning corporation? One that its employees, clients and the travelling public can count on to produce commercial aircraft that are safe, comfortable and sustainable?
To do so, , a trust that was developed through decades of for quality and engineering design.
, the and ask themselves if they have met their entrusted oversight responsibilities.
It should not come as a surprise that many of Boeing’s directors are long-serving in their roles, bearing responsibility for the missteps taken by management in the recent past.
Recent legal challenges aimed at limiting board members’ liability in instances of corporate mismanagement , with the courts reinforcing the need for directors to be aware of corporate malpractices and take action to remedy such instances.
Global aviation in jeopardy
All this raises an important question: is there a risk to Canadian airlines and Boeing’s Canadian supply chain members resulting from this litany of issues?
If the plea agreement is permitted to come into effect, Boeing will be identified as an organization convicted of a felony. As such, that prevents defence contractors who have been convicted of certain felonies from winning future defence contracts.
Given the nature of Boeing’s presence in both commercial aviation and defence, with suppliers and customers.
The world needs Boeing to . Global aviation safety depends on the reliability of major aircraft manufacturers. The clock is ticking and Boeing cannot make promises. Actions and results are needed – and needed quickly.
John Gradek does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
