Australian brand Boost Juice has scooped the Global Franchise Awards at the International Franchise Convention 2022, held in San Diego, USA.
Taking home “Best Food and Drink Franchise” and the ultimate “Global Franchise Champion” award, Callum Mackay, Head of International Business, said of the wins, “Kudos to our franchise partners around the world. It’s been a challenging couple of years, so these awards couldn’t come at a better time to celebrate their passion and energy. Recognition on the global stage from a truly respected judging panel just makes it that much juicier!”
The Global Franchise Awards celebrates franchised brands, with the Global Franchise Champion Award given to the category winner which has, in the opinion of the judges, done the most to distinguish itself internationally.
Founder, Janine Allis started Boost with the first store in Adelaide in 2000, when she saw a gap in the market for healthy fast-food. Boost then began its international expansion via Master Franchising in 2004, and now has over 600 stores serving up delicious Boost beverages in 13 countries across the globe.
“Our overnight success has been 22 years in the making. Ever since opening our very first store we’ve been committed to growing the brand by finding great franchise partners who share in our vision. Honestly, we feel like we’re just getting started”, says Janine Allis.
Boost is currently blending in Australia, Brunei Darussalam, Chile, Estonia, Indonesia, Latvia, Malaysia, New Zealand, Saudi Arabia, Singapore, Thailand, United Kingdom & Vietnam. Boost entered the Thailand market in November 2021 with the opening of their flagship store at Siam Paragon in Bangkok.
In breaking news, Boost Juice is pleased to announce a long-term agreement with Arada Developments to bring their world-famous smoothies to the United Arab Emirates.
Arada was founded by two of the Gulf’s leading businessmen: HH Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Basma Group, and HRH Prince Khaled Bin Alwaleed bin Talal, Chairman and Founder of KBW Investments.
Franchise enquiries both within Australia and internationally are at an all-time high with Master Franchisee partners expected to open new markets across Europe, the Middle East and South East Asia in 2022.
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