The Territory Labor Government is bolstering the local tourism sector with today’s launch of our Summer Starts Early in the NT campaign, aiming to boost Territory tourism numbers in our typically quieter low season.
Australians that are fed up with the dreary winter weather and don’t want to fight the Christmas holiday crowds are being encouraged to look to the Northern Territory.
Tourism NT has partnered with Australian airlines, online travel retailers, travel agents and car hire companies for the Territory’s latest domestic tourism campaign, Summer Starts Early in the NT, starting today.
TV and cinema ads, digital advertising, publicity and out of home advertising with real time weather report comparisons will inspire Australians to escape the polar blasts they are currently experiencing, escape the indoors and start their summer early, in the NT.
Early bird summer deals to the NT with campaign partners Virgin Australia, Webjet, Expedia, Travello, Holidays of Australia, Tripadvisor and Britz will deliver massive savings to consumers travelling from September 2022 to March 2023.
To plan your Territory summer holiday and access great early bird deals, visit [https://www.northernterritory.com/summer]
NT tourism operators can access an industry toolkit and NT Summer Sale campaign imagery and logo by visiting
Quotes attributable to Minister for Tourism and Hospitality, Nicole Manison
“Our billion dollar tourism industry is bouncing back and in its most exciting high season since the start of the pandemic.”
“We want the tourists to keep coming, especially in our traditional low season and that’s why we have invested $5 million into the Summer Starts Early in the NT campaign.”
“We know how important tourism is to the Territory – providing over 12 000 jobs across the NT and injecting over $2.6 billion back into our local economy.”
“It is time to remind our southern family and friends that the NT is an idyllic destination to escape colder southern temperatures, experience adventure, explore rugged landscapes and delve deep into exciting cultural experiences.”
Northern Territory Government
