Football Australia is delighted to announce that the world-leading consumer brand, Cadbury, will stay in the game as an Official Partner of the CommBank Matildas for a further four years until 2026.
First teaming up with the CommBank Matildas back in 2020, Cadbury used its partnership to successfully launch the “Get In The Game” campaign, to combat barriers and help women in sport feel seen, appreciated, and supported. The campaign worked to give professional female athletes a bigger platform, highlight role models for younger players – such as CommBank Matildas and Cadbury Ambassador Alanna Kennedy – and provide access to supplies like better-fitting uniforms.
Upon announcing the partnership extension, Football Australia Chief Executive Officer, James Johnson said: “We are thrilled to extend our partnership with Cadbury for a further four years, where we will continue to work together to use the power of football to further inspire future generations of women and girls across Australia to be the best versions of themselves.
“Over the past two years, the popularity of the CommBank Matildas has soared, and the positive influence of the team has seen players become household names and the CommBank Matildas hold the title of Australia’s most-loved national sporting team.
“With the CommBank Matildas set to play several matches on home soil over the next ten months, and Australia to co-host the FIFA Women’s World Cup Australia & New Zealand 2023™, we are expecting unprecedented growth in women’s football over the next decade. To meet this demand, Football Australia is working with likeminded partners such as Cadbury to promote equality in our sport, where female footballers enjoy the same level of facilities and resources as their male counterparts, and support the development of future CommBank Matildas,” concluded Johnson.
In response to the announcement, Paul Chatfield, Vice President of Marketing at Cadbury said: “At Cadbury, we’re proud to support the continued growth and equality of women’s sport and thrilled to strengthen our support with the CommBank Matildas until 2026”.
“With the FIFA Women’s World Cup here on home soil next year, what better time to be shining a light on our incredible female athletes and inspiring the next generation of girls in communities across Australia,” said Chatfield.
Football Australia and Cadbury are also delighted to announce that experienced CommBank Matildas’ defender, Alanna Kennedy, will also continue as a Cadbury Ambassador.
To date, Kennedy has made 108 international appearances for Australia and flies the flag for her nation around the world with both the CommBank Matildas and while playing in the FA Women’s Super League for Manchester City.
“It’s brilliant to see Cadbury continue its support of the CommBank Matildas and use its partnership with Football Australia to drive equality for women’s sport,” Kennedy said.
“I’ve thoroughly enjoyed being a Cadbury Ambassador over the past two years and I look forward to continuing to inspire women and girls to remain in the game as we enter a very special time for Australian women’s football,” Kennedy concluded.
