City of Darwin is working with stakeholders and the community to develop a brand for the Greater Darwin region that captures the unique character of our people, cultures, lifestyle and places.
When finalised, the new Greater Darwin region brand will aim to support the tourist economy year-round; drive population growth; and encourage investment, entrepreneurship and business partnerships in the Greater Darwin region.
City of Darwin Chief Executive Officer Simone Saunders said, once developed, the brand could be used by partners, local businesses and City of Darwin to promote the Greater Darwin region to tourists, investors, industry, future residents and prospective customers.
“Noone knows the Greater Darwin area better than locals, which is why we are calling for input from people who live, work and play in the Greater Darwin area to be involved in the development of this new brand,” Ms Saunders said.
“The Greater Darwin region is a place where histories, cultures and lifestyles converge, and we want to hear from people of all walks of life so we can create a meaningful brand that can be shared locally, interstate and overseas.
“This will be a comprehensive research and engagement project that will involve community member interviews, stakeholder workshops and an online survey.
“In this first stage, we are encouraging people to submit their interest in taking part in a one-on-one discussion to share their ideas about the Greater Darwin region’s unique identity as a fantastic place to visit, work, invest in and live,” she said.
Input and feedback gathered in the first stage of research and engagement will used to create brand concepts and ideas that will be shared with the community, so people can support the concept they think best captures Darwin’s unique personality and character.
