For release November 30, 2020
Coopers cranks up Live, Loud and Local
Coopers Brewery is cranking up its popular Live, Loud and Local gig series by taking it on the road to help pubs and live music rebound from the events of 2020.
Following the success of its initial livestream events in April and May this year, Australia’s largest family-owned brewery has partnered with some of the biggest names in Australian music to drive patrons back into pubs across the country.
Top Australian acts including The Rubens, Bad//Dreems and Crooked Colours have been confirmed for gigs across the nation over the coming months with more headline acts and venues soon to be announced.
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Crooked Colours will headline the first show of the new Coopers Live, Loud and Local series, performing on January 17, 2021 at Hotel Rottnest in Perth.
The Rubens will play February 3, 2021 at Selina’s, Coogee Bay Hotel in Sydney while Bad//Dreems will perform at The Bridgeway Hotel in Adelaide on February 19, 2021.
More shows and artists will be announced for gigs in Brisbane, Melbourne and Perth in early 2021.
Each event will be produced by Coopers in partnership with Live Nation.
The Live, Loud and Local series aims to support Australia’s hospitality and entertainment industries as well as the local communities hit hard by COVID-19 and related social restrictions.
Melanie Cooper, Coopers Brewery Director and fifth generation family member, said the brewery wanted to build on the momentum generated by its initial Live, Loud and Local series which became Australia’s biggest virtual pub experience during the national lockdown.
“Our first series was all about bringing the pub experience into Australian lounge rooms so patrons stuck at home could still enjoy a night out on the couch,” Mel said.
“Now we want to help bring great Australian live music back to the stage and encourage people off the couch and into their local pub.
“It’s been a really challenging time for venues, musicians and patrons. Live music is an essential part of our culture as is heading to the local for a social drink with friends. It’s something we’ve all missed. We’re putting together a great series of gigs that will allow fans the chance to see their favourite bands perform live again and support local venues in a socially responsible way.”
Live Nation’s President of Brand and Marketing Partnerships for Australia and New Zealand, Greg Segal said Live Nation was excited to be working with Coopers again.
“Coopers is demonstrating a real commitment to supporting local artists and venues, via the Live, Loud and Local series. The industry couldn’t ask for a better partner during these challenging times,” Greg said.
Miles Wilson, the drummer of Bad//Dreems, said the band was pumped to be involved with the Live, Loud and Local series.
“Like an early Elliott Smith song, 2020 has been sad and haunting,” Miles said.
“We’ve really missed the atmosphere of playing live and we’ll be approaching the gig with a sense of anticipation and fantasy.”
Trent Fahey, Operations Manager, The Bridgeway Hotel said the venue was looking forward to the resurgence of live music in 2021.
“The Bridgeway is a South Australian rock n’ roll institution, with more than 50 years of live music history and some of the biggest national and international artists having hit our stage,” Trent said.
“South Australians love live music and have supported us on every step of the road back.
“Coopers has been outstanding in supporting us through these tough times and now the opportunity to host a Coopers Live, Loud and Local gig is truly awesome. Bad Dreems at The Bridgeway will be going up on our Legends Wall, for sure.”
