CUPRA’s acclaimed Formentor crossover car has been named as the official vehicle for both of Australia’s senior national football teams, the CommBank Matildas and Subway Socceroos.
Already the automotive partner of the women’s and the men’s teams, CUPRA’s visually distinctive and performance driven Formentor will be the squads’ official car through the forthcoming FIFA World Cup Qatar 2022™ to be held later this year and the FIFA Women’s World Cup 2023 Australia & New Zealand™.
Director of CUPRA Australia Ben Wilks said that the challenger brand from Barcelona had moved quickly to establish football connections in its new market. In its home city, CUPRA is automotive partner of FC Barcelona and personal sponsor of its champion goalkeeper Marc ter Stegen and striker Ansu Fati.
“CUPRA was drawn to the never-say-die attitude, the inclusiveness and cosmopolitan values represented by Australia’s women and men’s national football teams,” Mr Wilks said. “So it was decided that the Formentor – the ‘most CUPRA’ of our Australian introductory range – should be the official vehicle of the CommBank Matildas and the Subway Socceroos.”
“We are delighted to unveil the CUPRA Formentor as the official vehicle of the CommBank Matildas and Subway Socceroos,” expressed Football Australia Chief Executive Officer, James Johnson.
“CUPRA and Football Australia’s national teams are both playing on the global stage, where our brand traits and performance philosophies are aligned, and we look forward delivering results together both on and off the football field for many years to come,” Johnson concluded.
The Formentor is a “crossover” that was conceived, designed and built wholly and solely for CUPRA. Mr Wilks said that the Formentor “comes in four degrees of hotness”, two with all-wheel-drive and includes a PHEV that has no immediate rivals.
“Cars don’t have to look this captivating to work, but those drawn to CUPRA aren’t troubled by mundane considerations,” Mr Wilks said. “In addition to the performance capability of all four variants, a CUPRA customer wants the arresting aesthetic of this piece of auto sculpture.”
Mr Wilks also announced the ‘VZe’ PHEV versions of both the Formentor and the Leon hatchback are available via .
“It’s a sure sign of CUPRA’s commitment to this, its newest territory, that having already announced the imminent production of the Born BEV, we have also managed to secure stock of our unique PHEVs, which are in enormous demand by European markets,” Mr Wilks said.
“This initial allocation will be reinforced in the New Year.”
