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Selfies have been called everything from an to and a sign of a .

They can .

When people go to extreme lengths to take an image to share on social media – perhaps in remote or picturesque locations – they can risk their lives.

So we need to move beyond describing selfies as a social phenomenon, fuelled by the rise of smartphones and social media.

We need to treat dangerous selfies as the public health hazard they really are.

More deaths, year after year

Certain picturesque locations have been linked to selfie deaths. This includes in California. In Australia, we’ve seen people die at places including , and .

These are not isolated incidents.

found 379 people worldwide were killed due to selfies between 2008 and 2021, with even more injured. Incidents are more likely in young adults, .

Many are (particularly in Australia and the United States). In Australia and the US, selfie takers tend to be injured or killed while solo, and commonly in locations very difficult for emergency services to access. In countries such as India and Pakistan, selfie takers are more likely to die, tragically, as a group, especially near bodies of water, such as lakes.

Researchers have called for the introduction of “” around hotspots, such as tall buildings. and authorities have introduced these. Russia has launched a “” guide.

But it’s not clear how effective these strategies have been. If anything, selfie incidents seem to be

Media calls these foolish, selfish

The media often portrays people involved in selfie incidents as or .

This seems to confirm showing media reports often blame the victim. Reports almost never provide safety information.

But taking selfies is a normal part of everyday life for millions of people. We need to stop judging people who are taking risky selfies, and instead see risky selfies as a public health issue.

Why is this a public health issue?

We’ve had similar problems with other activities we now see as
public health hazards. These include , riding a , smoking cigarettes or excessive alcohol consumption. These are all examples people once considered “normal”, which we now see as risky. Taking dangerous selfies needs to be added to that .

By thinking of these selfies as a public health issue, we move away from victim blaming and instead need to effectively communicate risk to selfie-takers.

One example relates to the popular selfie hotspot, Figure Eight Pools in the Royal ³Ô¹ÏÍøÕ¾ Park, New South Wales, where people can be overwhelmed by big, “” waves. Authorities have produced a that takes into account ocean and weather conditions. People can go online to see if the risk of going to the pools is “very low” to “extreme”.

If we think of these risky selfies as a public health issue we also move towards education and prevention.

Signs at selfie hotspots are one thing. But we know signs are often ignored, or simply not seen.

So we need to better communicate safety messages to selfie takers when and how they will actually take notice.

aims to do this by communicating directly to selfie takers through the Instagram app. The aim is to tailor safety messaging to Instagram users by geolocating them with known risky selfie spots – sending users a safety alert in real time.

With the right communication strategy, we know we can reduce the number of these entirely avoidable tragedies.

5 tips to stay safe when taking selfies in nature

1. Think about weather and water conditions

Weather and coastal conditions can change rapidly. Just because the weather and waves don’t appear dangerous when you start your selfie journey, they might be when you get there. , avoid bad weather, and keep a close eye on tidal and wave conditions.

2. Don’t walk past safety signs and physical barriers

Warning signs are there to provide life-saving information. Pay attention to signs and heed their advice. Don’t jump or go around any physical barriers blocking access. They are likely there for a good reason.

3. Stay on the designated path

Staying on paths and trails is safest and also does fragile ecosystems a big favour.

4. Don’t get too close to the edge. Be aware of crumbling edges

Don’t trust cliff edges and be aware of unstable ground. Cliff edges are naturally eroding and your extra weight doesn’t help. from cliff edges crumbling away while standing on them.

5. No amount of ‘likes’ is worth your life

Consider your motivations for taking selfies and using social media. Studies show spending time in nature is . But the world looks better when not viewed through a screen.

Samuel Cornell receives funding from Meta Platforms, Inc. His research is also supported by a UNSW University Postgraduate Award, as well as project funding from the Royal Life Saving Society – Australia. He is affiliated with Surf Life Saving Australia and Surf Life Saving NSW.

Amy Peden receives funding from the ³Ô¹ÏÍøÕ¾ Health and Medical Research Council (NHMRC) and project funding from Meta Platforms Inc, Royal Life Saving Society – Australia and Surf Life Saving Australia. She is affiliated with the Royal Life Saving Society – Australia.

Rob Brander receives funding from Meta Platforms Inc, Surf Life Saving Australia, Surfing NSW, Randwick City Council and Waverley Council.