The Ballina Tourism Team is thrilled to unveil the new Ballina Coast and Hinterland Visitor Guide, a comprehensive A4 publication showcasing the region’s unmissable experiences through captivating imagery, insightful editorials, and essential visitor information.
As the key marketing publication for the Ballina Tourism Team, the Visitor Guide serves as a gateway to the Ballina Coast and Hinterland, reaching a diverse audience—both those already exploring our region and potential visitors eagerly planning their journey. Distributed through the extensive Visitor Information Centre Network and across key destinations, this guide is designed to inspire and inform.
In collaboration with over 45 local businesses, the Ballina Coast and Hinterland Guide will encourage visitors to explore the region and discover the unique experiences that define our destination. With 50,000 copies in print, the guide is making its way across the Northern Rivers region, Southeast Queensland, New South Wales, and parts of Victoria.
Alanah Ward, Team Leader Visitor Services at Ballina Shire Council, expressed her enthusiasm, stating, ”The Ballina Coast and Hinterland guide offers us a chance to share this incredible destination with people across the country. I’m very appreciative of the businesses who have supported this project and shared their stories with us.”
If you would like a copy of the guide, pop into the Ballina Visitor Information Centre – 6 River Street, Ballina. Retail, tourism and accommodation businesses are also welcome to collect copies of the guide to provide their visitors.
The guide can also be viewed online at
