Associate Health Minister recently said she was concerned about the . She has requested advice on freezing the Consumers Price Index (CPI) adjustment applied annually to tobacco products, according to a leaked Ministry of Health document.
Authors
Janet Hoek
Professor of Public Health, University of Otago
Andrew Waa
Lecturer in Public Health, University of Otago
Richard Edwards
Professor of Public Health, University of Otago
But is this really the best option to reduce the cost of smoking?
Costello’s proposal attracted considerable criticism, not least because the rising price of tobacco is well established as the currently used to reduce tobacco use.
An commissioned by the Ministry of Health found:
There is strong evidence, both international and from within New Zealand, that demonstrates changes in consumer behaviour as a result of the tax increases -reducing uptake, cutting down consumption and increasing quit attempts, with spikes in quit attempts around January each year in New Zealand.
The minister is right to be concerned about people who smoke and the enormous drain smoking imposes on their health, wellbeing and finances. But freezing the excise tax on tobacco products won’t ease those costs.
If the minister is serious about reducing the financial and other costs of smoking, here are three tips that will help her achieve her goal.
Leave the CPI adjustment alone
For people who smoke a pack a day, freezing the CPI adjustment means they will save around NZ$12 a week or $730 a year.
But if those people quit smoking, they would save $35-$50 a day, or around $13,000 to $15,000 each year. The most important thing that will ease the financial cost for people who smoke is to help them stop smoking – freezing the tobacco excise tax will actually make quitting less likely.
Examine what makes it so hard to quit
We know most people who smoke regret having started and want to quit. of more than a thousand people who smoke found 74% regret having started, 84% would like to stop smoking, and 81% have tried to stop smoking.
Given this very strong desire not to smoke, what’s preventing people from realising their goal? The answer is simple: addiction. Nearly 90% of people who smoke said they are somewhat or very addicted to smoking.
Tobacco companies have manipulated cigarette nicotine content and the speed with which nicotine is delivered to . However, it’s now possible to from tobacco.
shows people who smoke very low-nicotine cigarettes cannot smoke enough to get a satisfying dose of nicotine, so they lose interest in smoking and smoke fewer cigarettes.
A found low-nicotine cigarettes increased the likelihood of smoking cessation among all population groups. This includes people with psychiatric comorbidities or low socioeconomic status – the group Minister Costello is particularly keen to assist. It will also minimise the likelihood of young people starting smoking.
Aotearoa New Zealand is ready to implement denicotinisation (reducing the levels of nicotine in tobacco products). A modelling study predicted this move would bring profound, rapid and equitable reductions in smoking prevalence. However, the new government has announced plans to that mandated denicotinisation.
Use tax revenue for community support
Because smoking is a , many people may find quitting support helpful, even when only low-nicotine cigarettes are available.
Minister Costello has an opportunity to use the tax revenue generated by tobacco sales to support smoking cessation. For example, allocating funds generated by tobacco sales would enable her to increase funding for services that support people who smoke to quit.
Additional targeted support could be particularly helpful to groups that bear a disproportionate portion of the harms caused by smoking.
Community support has a crucial role to play, as people with local knowledge understand the needs of fellow community members and can respond with tailored advice.
The minister doesn’t have to reinvent the wheel or replace the current evidence-based approach. Several measures that would minimise the enormous burden smoking imposes on thousands of people are ready for implementation – starting with the .
The government should also abandon its plans to repeal New Zealand’s smokefree legislation. The measures this law introduces could profoundly reduce the many costs smoking imposes on those who do it. Furthermore, it would benefit the very people whose plight troubles the minister.
Janet Hoek currently receives research funding from the Health Research Council of New Zealand, the Cancer Society of New Zealand, the University of Queensland (Australia) and the ³Ô¹ÏÍøÕ¾ Health and Medical Research Council (Australia). Her affiliations include the Society for Nicotine and Tobacco Research, Health Coalition Aotearoa’s Smokefree Expert Advisory Group, Aukati Tupeka Kore Group, Project Sunset (International and Oceania), the Australian Government Department of Health and Aged Care, the NZ Cancer Society Research Collaboration, and the Australasian Tobacco Issues Group.
Andrew Waa receives funding from the Health Research Coincil of New Zealand. He is a member of the Health Coalition Aotearoa and a member of Te Ropu Tupeka Kore.
Richard Edwards receives research funding from the Health Research Council of New Zealand, the Cancer Society of New Zealand, the University of Queensland (Australia) and the ³Ô¹ÏÍøÕ¾ Institute of Health (US). His affiliations include the Society for Nicotine and Tobacco Research, the Public Health Communication Centre Briefing, Smokefree Expert Advisory Group, Health Coalition Aotearoa and the ³Ô¹ÏÍøÕ¾ Tobacco Control Advocacy Service Advisory Group.
