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Family business owners strategize for longevity in new certificate program

For Joseph Astrachan, a co-author of Cornell’s online certificate program, a family-run business is a generational tradition. Since Astrachan was young, his family has operated businesses in fields ranging from pharmaceuticals to shipping. He is no stranger to the difficulties that come with owning a company tied to the fabric of a family, including managing close relationships in the face of business challenges.

With , executive director of the Smith Family Business Initiative within the Cornell SC Johnson College of Business, , president and CEO of Leadership Coaching Inc. and ’86, founder of WealthHaven, Astrachan has blended academic theory and industry practice in a certificate program that helps others navigate the obstacles and opportunities of running a family business successfully.

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