Did you know only 20% of beef and lamb carcases deliver 80% of their overall value? That’s expected to change over the next few years, as a range of MLA partners are playing a role in boosting the profitability of the Australian red meat industry and driving full carcase utilisation.
MLA’s Food Innovation Project Manager, Angelica Pickup, has compiled a list of new products that are changing the way we generate value from red meat.
Here, you can read her insights on some of MLA’s partner products – at various stages of research and development – that she’s showcasing at this year’s in Perth, WA.
Startupbootcamp/TIIGA – Gut healthy hydration
Valued at $2 billion USD in 2021 and expected to continue growing, the global collagen supplements market has proven to be a key opportunity to target consumers’ increasing focus on healthy lifestyles.
The combined market for collagen and gut health supplements is an emerging segment gaining traction, with consumers seeking products with multifunctional health benefits.
Startupbootcamp (SBC) Australia, in conjunction with TIIGA, is developing a novel collagen and gut health infused powder sachet that is added to liquid to create an on-the-go beverage.
The project builds on recent MLA-Organic Technology Holdings (OTH) investments that developed bovine/ovine collagen powder (see: Validation, market desirability and useability of ovine collagen – phase one and Viability and feasibility of ovine collagen – phase two).
By understanding the optimal ingredient combination of fibre (from baobab fruit) and Australian collagen, we can deliver specific nutritional claims and further leverage Australian-sourced ingredients for enhanced health and wellness benefits.
This project will look to formulate a range of ‘beauty and inner glow health drinks’, but also provide a solid foundation for making informed decisions about product naming, packaging, and marketing conventions to maximise market penetration and consumer acceptance for this blend of Australian-derived functional ingredients.
At the same time, this project will add to the case study for wider industry that showcases the inclusion of collagen as a highly valuable and incremental alternative to leather production for hides/skins.
Kilcoy Nutraceuticals – Red meat ‘fifth quarter’ opportunities come to life
Under the banner of Kilcoy Nutrition, MLA and Kilcoy Global Foods recently developed and launched a range of beef organ food supplements. Kilcoy Nutrition markets beef organs as the most nutrient-dense component of the animal.
The team built and tested business model innovations to identify and establish key resources and relationships for an Australian beef nutraceutical supply chain. The research behind this project demonstrated multiple value chains for ‘fifth quarter’ ingredients, i.e. the usually undervalued fifth quarter of beef carcases.
While third party rendering can attract a price of $0.20/kg, a wholesale frozen supply chain can generate 5–15x greater value, and a dried ingredient value chain can deliver value multipliers between 75–100x the rendered product.
