New research by Australia Post declares 2024 [1] as the year of enjoying the simple things in life, with Aussies ranking their top five daily joys as:
- Receiving a notification that a parcel has arrived
- Having no tech issues
- Jumping into fresh sheets
- Enjoying a morning coffee and a seamless commute to work came in joint fourth
- Finding a car spot easily
Adding to those feel-good moments, of the 1,000 Australians surveyed by Australia Post, a fifth admitted they are addicted to online shopping and get a dopamine hit when their parcels are delivered.
A nation of shopaholics, almost half of those surveyed get at least one parcel delivered every week and a quarter of people even tell their friends, family or colleagues about each one.
Nearly a fifth of respondents (19%) confessed to skipping the office at least once a week to ensure they are home to receive their deliveries and even wait near the door or regularly look outside in anticipation of its arrival.
Associate Professor of Cyberpsychology Andrew J. Campbell from The University of Sydney said: “Humans love rewards, so small daily joys are the ultimate mood boost, especially when external factors in the world aren’t as controllable. In particular, we get multiple dopamine buzzes when online shopping from browsing our choices to purchasing an item and then getting delivery notifications.
“When paired with the feelings of excitement and anticipation we have for the arrival of a parcel, it’s clear why receiving a notification that a parcel has arrived is ranked the most pleasurable.
“What is really interesting is the psychology of knowing your parcel is on its way and arriving safely is closely linked to trust. Ensuring reliable and accurate information, and timely deliveries will help contribute to the excitement of everyone’s parcel joy as the research by Australia Post found.”
As online shopping increases so does the importance on ensuring safe, secure deliveries, especially during popular ecommerce sales periods. To help provide a seamless experience, customers can now have their deliveries sent to over 750 free Australia Post Parcel Locker locations across the country and receive their parcels anywhere, anytime.
Australia Post Executive General Manager, Parcel, Post & eCommerce Services Gary Starr said: “Australians are shopping online more than ever before, especially during sales periods, and it’s clear that the joy of receiving a parcel plays a significant role in this shift. The convenience of reliable parcel delivery has contributed to the surge in e-commerce, making the process both exciting and reassuring for consumers.
“For those seeking that extra bit of parcel joy, the Australia Post app provides customers with access to a full range of reliable delivery services with legitimate, convenient and accurate notifications to ensure the ultimate in parcel joy,” he said.
Australia Post’s tips on ensuring the ultimate parcel joy experience
- Download the AusPost app, create a MyPost account to track your parcels1 and access your delivery options.
- Choose a Parcel Locker, add a Parcel Locker location convenient to you under the account tab in the app. Once you’ve verified your identity, your Parcel Locker address will be ready to use.
- Shop online, at the online checkout, enter your chosen Parcel Locker as your delivery address. This will be a personalised address that can be copied from your saved Parcel Locker addresses in the app.
- Collect your parcel, you’ll receive a notification when your parcel arrives at your chosen Parcel Locker. Collect it any time within the next 48 hours using the access code in your notification.
