- $1 million campaign announced to encourage more young Queenslanders to take up a career in the public health sector.
- #GoHealth will launch in November, targeting Queenslanders aged 15-18 and their parents.
- The campaign, announced in the Health Minister’s CEDA speech, will use predominantly digital channels including TikTok to showcase the range of jobs available in Queensland Health.
- It is in addition to other programs aimed at building Queensland’s health workforce, including financial incentive schemes and free TAFE for health courses.
Teens will be targeted in a $1 million campaign designed to recruit Queensland’s next generation of health workers.
The youth recruitment drive #GoHealth, announced by Health Minister Shannon Fentiman in her CEDA keynote address, will promote careers in the public health sector to Queenslanders aged 15-18 and their parents.
The campaign highlights the diverse range of roles available within Queensland Health, including doctors, nurses, allied health professionals, social workers and healthcare administrators.
Incorporating social media channels, including TikTok and Instagram, as well as traditional media, the campaign features a day in the life of young health professionals like Maddie, a pharmacist at the Queensland Children’s Hospital.
“I love working with kids and feel so grateful I can do it every day through Queensland Health,” Maddie says.
Parents and schools will also be targeted through a range of other platforms.
The campaign is designed to build the pipeline of talent coming through Queensland’s health system in the years to come.
Queensland is continuing to roll out incentive schemes to attract talented workers from interstate and overseas, but this new campaign also highlights the importance of growing our own health workers.
Its first phase will run between November 2023 and January 2024, coinciding with the lead-up to, and release of, Australian Tertiary Admission Rank (ATAR) results.
The second burst of media will run between March and April 2024 when there is a strong focus in schools on planning student pathways.
#GoHealth will complement other initiatives to bolster Queensland’s future health workforce. From 2024, young Queenslanders will be able to access free TAFE for 13 health courses, including a Diploma of Nursing.
During her speech, the Minister noted that Queensland Health was likely to need more than 40,000 additional staff over the next decade.
