Promoting Western Australia’s Great Southern region’s premium food, wine, and tourism industries while forging new international partnerships will be the focus of a trade mission to Singapore this week.
Agriculture and Food Minister Alannah MacTiernan will spend two days in Singapore to participate in ‘Discover Great Southern – Western Australia’s Hidden Gem’, the inaugural international Great Southern food, wine, and tourism showcase, and meet with international agricultural industry leaders wanting to partner and invest in WA.
More than 50 winemakers, food producers, industry and government officials have flown into Singapore for the event from 8-10 November, which comes off the back of the Great Southern Tourism and Trade Partnership launched earlier this year.
The Singapore series of events and activations will generate strong premium brand awareness and affinity for premium products of Great Southern provenance, and drive interest in WA and the Great Southern as a tourism destination for Singapore-based travellers.
This new initiative is building the profile and strengthening the value of the Great Southern region. It has been developed by the Great Southern Development Commission, the Australian Trade and Investment Commission (Austrade), and Australia’s South West. It is supported by Wines of Western Australia, Great Southern Wine Producers Association, Department of Primary Industries and Regional Development, and Department of Jobs, Tourism, Science and Innovation.
As stated by Agriculture and Food Minister Alannah MacTiernan:
“The Great Southern region has extraordinary and unparalleled agribusiness opportunities and tourism experiences on offer, and we want to share Western Australia’s hidden jewel with the world.
“The co-ordinated efforts from this trade mission will help connect our premium businesses with eager buyers and consumers in international markets and increase the profile and prominence of the region’s natural assets.”
As stated by Albany MLA Rebecca Stephens:
“I am excited to be in Singapore to promote the incredible agribusiness and tourism offerings of the iconic Great Southern region.
“The inaugural ‘Discover Great Southern – Western Australia’s Hidden Gem’ showcase will enable local businesses to take our uniquely diverse produce and wines to the world and ensure our region remains an international tourism hotspot.”
