The ³Ô¹ÏÍøÕ¾ Farmers’ Federation (NFF) Horticulture Council is encouraging Australians to make thoughtful shopping choices this festive season to save money, eat well, and support Aussie farmers.
With just three simple changes, holiday shoppers can create a delicious and thrifty Christmas spread while backing Australian agriculture.
Three Easy Ways to Shop Smarter This Christmas
1. Shop Around
Step away from the routine of shopping exclusively at major supermarkets and explore other options. Independent grocers and farmers’ markets often provide fresh, high-quality produce at competitive prices. By diversifying your shopping habits, you’ll save money and support local growers and small businesses. Find your local independent fruit and vegetable shop: https://www.abetterchoice.com.au/store-locator/
2. Buy Fresh
Swap processed or preserved food for in season fruits and vegetables. Not only are fresh options often healthier and tastier, but they’re also a great way to maximize value for money. Think vibrant salads, juicy summer fruits, and crisp vegetables to elevate your holiday meals.
3. Eat Australian
Look for the Australian-grown logo or ask your retailer about the origin of their produce. Choosing Australian grown local fruits, vegetables and nuts keeps money within Australia’s economy, creates local jobs, and supports the farmers who grow our world-class produce.
A Festive Feast That Gives Back
“This Christmas, Australians have the chance to make a real difference for their families and for local farmers,” said Jolyon Burnett, Chair of the NFF Horticulture Council.
“By shopping smarter and choosing Australian-grown produce, you’re making a commitment to fresh, affordable, and sustainable food while directly supporting those who grow it.
“Australian farmers work tirelessly to bring fresh and nutritious produce to our tables, but they face increasing challenges from rising costs, weather variability, and supply chain pressures.
“Conscious shopping choices this festive season can help secure the future of Australia’s vital horticulture industry, ensuring we can keep eating locally grown fruit, nuts and vegetables for generations to come.
“This festive season, reconnect with the source of your food by visiting farmers’ markets or trying fresh produce in new ways. Whether you’re crafting a festive salad or indulging in summer fruits, you’ll enjoy the best of Australian produce while giving back to those who grow it.”
About the Horticulture Council
The Council is the recognised peak body for forming policy and advocating on behalf of the national horticulture industry. Established in 2017, it now comprises 19 national commodity and state-based horticulture bodies.
It is a member of the ³Ô¹ÏÍøÕ¾ Farmers’ Federation, free to establish and advance its own policy positions and responses issues impacting the horticulture industry.
