Darwin-based radio station Territory FM is celebrating the release of new ratings that rank them as the number one choice for its core demographics.
Territory FM Station Manager Matt Bern said the latest Community Radio Listener Survey ratings were above the forecasted numbers, with the market research a big win for the local broadcaster against competitors.
“Territory FM continues to have great gains in listenership with Darwin’s 40+ demographics. We’re the number one radio station for males aged 40+ and now for the 40-65+ demographic overall,” Mr Bern said.
“Over 48,000 Darwin residents aged 15+ are also tuning in weekly to catch their favourite shows. We’re over the moon to see such high numbers.”
Based at Charles Darwin University’s (CDU) Casuarina Campus, the station has been on air for over 40 years, charming its listeners with classic hits and a variety of entertaining hosts – from the More Music Breakfast Show with Greg Vincent, Drive with Matt Bern and Nights with Alice Cooper.
“Our strong local approach to radio continues to deliver results to sponsors and supporters, and it’s another amazing result for our hard-working team of broadcasters,” he said.
“The volunteers make TFM what it is – being supported by the Darwin community keeps our beloved station alive.”
The station not only saw an increase in time spent listening, but the latest ratings showed a nine per cent rise in monthly listenership from 2021 to 2022, and a six per cent growth in weekly listenership.
“Our listeners are changing the way they listen to radio – whether it’s streaming services like iHeart Radio or TuneIn, or your everyday digital and FM radio devices – so we’re making sure TFM is accessible in as many ways as we can,” he said.
Long-running community relationships have also produced active sponsorship opportunities for the radio station and local supporters.
“We’re dedicated to Territory FM as a not-for-profit. These sponsorships help our station to provide great training for volunteers, and effectively promote local businesses and events across the airwaves.”
While the ratings are the latest cause for celebration, the team are already planning for new studios in the coming years.
“Territory FM has big things ahead; we’ve got our sights set on the future of Darwin community radio.”
104.1 Territory FM broadcasts under a community licence held by CDU.
