Farmatodo, a leading Venezuelan self-service chain of pharmacies, has specialized in providing medicine, personal care, beauty and baby products to help consumers care for themselves and their families for more than 100 years. Through a seamless shopping experience, the company offers approximately 8000 products in more than 200 stores and online in Venezuela and Colombia. With Oracle Retail, Farmatodo has established a framework to expand into new countries, deploy new stores faster, and gained the agility to serve in-store shoppers better with a modern point of service (POS) system.
In addition, this new technology will support Farmatodo’s aggressive delivery model in Colombia. While the area is known to have challenging traffic congestion, the pharmacy offers home delivery in up to 30 minutes. To help fulfill this promise, having the real-time inventory visibility and store consistency Oracle provides is critical.
“The continuity and expansion of our retail operation depended on reducing technological risks and improving information integrity and business processes. We replaced outdated legacy systems with Oracle to create a foundation for growth in Latin America,” said Angelo Cirillo, chief information officer, Farmatodo. “Usually these projects take three years for only one country. Leveraging Oracle’s best practices and integrated solutions, we fast-tracked the implementation of two countries in two years.”
The company relies on Oracle Retail Merchandising System, Oracle Retail Store Inventory Management and Oracle Retail Warehouse Management System to manage the business at a corporate level and Oracle Retail Xstore Point-of-Service to enhance the consumer experience on the store floors.
Farmatodo selected Oracle PartnerNetwork (OPN) Platinum level member, Retail Consult to implement the latest versions of the solutions. A longtime collaborator, Retail Consult has a deep understanding of Oracle technology, retail process, and customers. The company employed a multifunctional team with a strong customer-centric approach, along with the Oracle Retail Reference Model, to chart a path to success for Farmatodo.
“To support international expansion, we faced a technological and corporate challenge. The previous experience with Oracle Retail system allowed us to fully evaluate and emulate features and functionalities before extending them throughout new and existing operations,” said Francisco Gerardo Díaz Parra, project director, Farmatodo. “The stability and data security provided by Oracle, combined with the highly skilled implementation partner and defined project governance brought us the optimal mix to integrate processes and modernize systems.”
“For thirty-plus years, we have been working hand-in-hand with global retailers to help ensure successful implementations and outcomes. The power of this combined knowledge continues to be central in delivering unmatched industry best practices and guiding innovations that are enabled by our modern platform. Our goal is to help our customers keep pace with the changes in consumer behavior and to enable them with operational agility and a clear view into their operations so they can move at the same speed,” said Mike Webster, senior vice president, and general manager, Oracle Retail.
