If Australia’s Mountain Bike Coast doesn’t ring a bell, that’s because it’s not a thing…yet.
To ready the shire for the upcoming influx of dirt-chasers, May saw our tourism team host workshops for business owners and entrepreneurs looking to capitalise on the opportunities mountain bike riders present.
With two serious mountain bike projects coming online, Eurobodalla will soon be home to more than 200 kilometres of formal trails, with another 100 kilometres more just to the south in Bega Valley.
Narooma Mountain Bike Club’s trail network is almost complete with insane jumps and flowing rainforest trails. Trails at Mogo are expected to finish mid-2024. Next Level Mountain Bike are currently onsite with a monthly target of 10 kilometres of built trail, spanning Wandera Mountain the backcountry of Moruya, and Corrigans at Batehaven.
During workshops at Batemans Bay and Narooma, our team were joined by mountain bikers and a marketing professional able to explain the mountain-biking market, and how business can easily become ‘ride ready’ or ‘bike friendly’ with small changes like adding bike racks out front or providing secure parking.
The take home message: bikers come to ride trails but they remember the whole experience – that’s authentic attitudes, local beers and oysters, and the sights they visit while resting up their legs between rides.
