The City of Logan has doubled down on a bold bid to become a South East Queensland destination of choice.
Logan City Council’s 2023-2028 Destination Management Plan, adopted today, charts a new course for the city as a leader in sustainable nature-based encounters, sporting and cultural events and entertainment experiences.
The plan will work in tandem with Council’s 2032 City of Logan Legacy Roadmap – an exciting new vision to capitalise on economic, cultural and social development opportunities ahead of the 2032 Olympic and Paralympic Games, and beyond.
The ‘Roadmap’ – also adopted today – will guide the planning of the recently announced indoor sporting venue in Logan Central, as Council and the Queensland Government develop a business case for the multi-purpose facility.
It will also underpin future Council actions to advocate for vital transport and community infrastructure across the city, with improvements to supporting telecommunications systems and upgrades to the nearby Woodridge train station high on Council’s agenda.
Mayor Darren Power said the City of Logan was already a key logistics and workforce hub between Brisbane and the Gold Coast. It is also home to 234 different cultures.
“Our diverse city has enormous natural and cultural advantages as a commercial, tourism and culinary destination and this profile is certain to grow as the Olympic and Paralympic Games approach,” Cr Power said.
“With so many different cultures already calling our city home, Logan will be a ‘must-do’ destination for the many visitors we can expect in the lead up to, and during the Games.”
Key actions within Council’s 2023-2028 Destination Management Plan include:
- Encouraging the development of more high-quality, short-term accommodation
- Expanding the city’s night-time economy, and enhancing the offerings of key food and cultural tourism precincts
- Backing local business to support the growth of an active and engaged, trade-ready industry
- Delivering and opening the new Riverine Discovery Centre at Eagleby (slated for completion in mid-2024)
The plan will also work to increase visitor spend and stay within the City of Logan and develop a calendar of destination-based events to increase visitor demand.
Economic Development Chair Councillor Jon Raven said small steps taken now were critical to delivering long-term, city-wide benefits for residents and businesses.
“The next decade and beyond is our once-in-a-generation opportunity to drive and deliver the infrastructure, employment and lifestyle opportunities that will help our city thrive,” Cr Raven said.
“Reaching those goals off the back of the Olympics and Paralympics will require bold decisions by this and future Councils, but the benefits for City of Logan families and businesses will be enormous.”
The community will be invited to have their say on Council’s 2032 City of Logan Legacy Roadmap in coming months.
Details will be available soon on Council’s Have Your Say website:
