January 12, 2024 — lululemon today launches a Lunar New Year campaign featuring Academy Award-winning actress Michelle Yeoh and eight theatrical dancers of “Wing Chun” to present the short film “Be Spring”. Debuting in time to welcome the Year of the Dragon, this film signifies rebirth and new beginnings. Through a poetic enactment of the meeting of mind and body, the film explores the concept of wellbeing, inviting us to find eternal spring in our everyday lives.
Born in the East and raised in the West, Oscar-winning actress Michelle Yeoh embodies the cultural confluence of East and West. Her years of training in both dance and martial arts have formed the foundation for her decorated acting career. On being well, Yeoh recommends taking time to listen and understand oneself – our mind, body and spirit – as keys to achieving balance and finding inner peace in one’s life. As a newly appointed member of the International Olympic Committee, she plans to continue championing the benefits of sports and contributing to the community by encouraging more people to integrate physical movement and find balance in their own lives.
“I’m delighted to be partnering with lululemon. Sports have always been an important element of my life, and in my role as a member of the International Olympic Committee, I am committed to helping more people, especially younger generations, benefit from sports,” said Michelle Yeoh. “Wing Chun holds a special place in my heart. Back in 1994, I starred in the movie ‘Wing Chun’, and thirty years later, I’m honoured to have the opportunity to collaborate with these professional dancers to re-interpret Wing Chun through the short film ‘Be Spring’. This is a concept that resonates with me deeply. Having our own inner spring all year round is our superpower.”
“At lululemon, we believe that everyone has the right to be well, and we are committed to the advocacy of wellbeing. This new year, we wanted to explore wellbeing through the lens of eastern culture – our essence, our energy and our spirit,” said Lynn Cheah, Vice President of Brand Marketing & Community at lululemon China. “Presented through the juxtaposition of Chinese martial arts – in this case Wing Chun – and dance, ‘Be Spring’ is a celebration of spring, and an invitation to find your balance and your own eternal spring. It is an honour and a pleasure to have both Michelle Yeoh and dancers from the theatrical dance ‘Wing Chun’ join us in realizing this film. Through their movements, they truly demonstrate both the power of martial arts and the grace of dance.”
The short film “Be Spring” was shot in the mountain settings of Jingning and Xiandu, featuring Michelle alongside a cast of dancers from the Shenzhen Opera and Dance Theatre.
In the video, Michelle dons lululemon’s classic Define Jacket in Bone – the stretchy, buttery soft and chic nature of the jacket complementing her sleek moves. Meanwhile, well-loved lululemon franchises like the Align™ series and the Everywhere Belt Bag have also been reimagined in a Lunar New Year color palette, and will be available in Australia later this month.
Key looks
|
|
|
Everywhere Belt Bag | Align Tank New Year | Metal Vent Tech Short Sleeve New Year |
Click here for high-resolution campaign and product images, and here for the video that was published to lululemon’s YouTube Channel on 12th January 2024.
About us:
ABOUT lululemon
lululemon is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits for men and women, creating transformational products and experiences which enable people to live a life they love. Founded in 1998 in Vancouver, BC Canada, our purpose is to elevate the world and empower people to live a life of purpose.
