Events such as Crankworx, Ironman and Shine on Gimuy helped inject more than $31 million into the local economy in the previous financial year.
A report tabled at today’s Council ordinary meeting outlined the economic benefits of 11 events delivered with the support of $1.47 million from Council’s Major Events Sponsorship program.
Event supported in 2023/24 included ; Queensland Pool Rescue Championships; NRL Premiership match between South Sydney and St George; Reef to Reef; Cairns Amateurs; Cairns Tennis International; Port Douglas Gran Fondo;; UCI Masters Mountain Bike World Championships; ; and .
The events delivered an estimated total economic impact of $31.2 million, achieved through attracting 22,721 visitors and over 108,000 visitor nights.
Mayor Amy Eden said the program was instrumental in attracting visitors to the region, bolstering the local economy, and enhancing the profile of Cairns as a premier event destination.
“Our tourism industry has set an ambitious target of becoming a $7.5 billion industry in eight years’ time so it’s critical that all levels of government work with operators and our peak bodies to achieve that milestone,” Cr Eden said.
“The Major Events Sponsorship program works alongside partners, such as and , to deliver premier sporting, cultural and entertainment events that align with our city’s character.”
“Attracting the some of the world’s top sportspeople and amazing events gives our local businesses a welcome economic boost and promotes Cairns as a vibrant and thriving city.”
TTNQ Chief Executive Officer Mark Olsen said major events are crucial to extending the tourism season in Tropical North Queensland by giving visitors a reason to travel to our destination outside the popular winter months.
“They are instrumental in attracting first-time visitors who may not have had the destination on their radar and then return with family and friends,” he said
“Importantly, major events help to create year-round employment to support the one in five jobs that depend on the tourism industry in our region and attract investment in world-class sporting infrastructure for our local community to enjoy.
“The publicity that these events bring to the destination is a welcome bonus with more than $13 million worth recorded in 2023-24 helping to amplify our marketing of Tropical North Queensland to a much broader audience.”
