Company hosts attendees at PRICELESS restaurant, integrates Mastercard Provenance Solution into Shop
NEW YORK – October 10, 2019 – Mastercard today announced its partnership with Vogue for Forces of Fashion, the title’s annual event bringing fashion’s most innovative and prominent figures together. With this year’s discussions centered on the theme “Forces for the Future” and covering topics including sustainability, Mastercard is complementing the dialogue by integrating its Mastercard Provenance Solution into the on-site Vogue Shop to showcase the opportunity to drive greater consumer transparency and awareness around the products they’re purchasing.
The summit will take place over two days-October 10th and 11th-and will be held at New York City’s Spring Studios. The event includes experiential sessions, intimate conversations, and impactful Q&As with designers, influencers, and industry leaders. A luncheon for attendees will be hosted at , an international culinary collective that brings global culinary destinations to life in a multisensory environment. Attendees will also have access to the Vogue Forces of Fashion Shop – Powered by Mastercard.
“We applaud the team at Vogue for creating a platform that addresses the most crucial topics impacting the future of the fashion and retail industries and we are honored to support this conversation,” said Cheryl Guerin, executive vice president of North America Marketing & Communications at Mastercard. “Our company has long stood by the notion of Doing Well by Doing Good and that as a company we have a responsibility to the people and communities in which we operate. This is why we’re driving forth solutions like the Mastercard Provenance Solution that creates transparency and insight to consumers across the products from food to clothing and every day goods.”
Vogue Forces of Fashion Shop – Powered by Mastercard: Mastercard and Vogue Forces of Fashion will partner together to offer attendees access to limited edition Vogue items onsite at the Summit, as part of the Vogue Forces of Fashion shop. Mastercard Provenance Solution will give shoppers at the event the ability to scan a QR code on select items in the on-site shop to trace each step of the products’ journeys, from material sourcing to production. Guests who use their Mastercard for purchases in the shop will receive a special gift.
“We thank Mastercard for their support and partnership in helping to create an evolved experience for all of the attendees, clients and guests at Forces of Fashion,” said Susan Plagemann, chief business officer, Condé Nast.
For fashion labels and sellers across industries, the Mastercard Provenance Solution is an industry-agnostic capability that tracks goods via block chain, helping brands provide visibility into product journeys and a clear record of traceability designed to contribute to consumer confidence, trust and awareness. Mastercard Provenance Solution also provides governance capabilities to complex supply chain networks, leveraging Mastercard’s proven track record of establishing trust and rules in highly-regulated markets. The Mastercard Provenance Solution extends across industries from luxury fashion goods to food and more.
Attendees of the summit will be among the first to experience the latest restaurant in residence at PRICELESS, Kjolle, from famed culinary talent Pia León of Lima, Peru. At Kjolle, Chef León – who was named 2018’s Best Female Chef in Latin America by World’s 50 Best Restaurants – reimagines the dining experience for her guests through a modern blend of exceptional ingredients and elevated flavors that are inspired by nature and the diverse regions of Peru.
About PRICELESS, an International Culinary Collective
The collective offers immersive, multi-sensory experiences from world-renowned chefs and mixologists who are driving what’s next in cuisine and cocktails. The three culinary destinations to take up Fall 2019 residencies at PRICELESS include Kjolle from Lima Peru, The Rock from Zanzibar and Lyaness from London, United Kingdom.
About Mastercard
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