In early February, MatchU , an online service that specializes in creating customized clothes for men, launched the newest version of their website. The new website incorporates new features such as comprehensive services for customers to order or create their own custom clothing online and an innovative measurement system, USize, which makes body measurements easier and clearer. Additionally, the offered clothing categories have expanded to include trousers, overcoats, suits, socks and accessories including belts and cufflinks.
MatchU was created in response to the difficulty people have in finding properly fitting clothes through traditional clothing channels. Oftentimes, customers were left with the feeling that “These clothes were not made for me, but for somebody else.” “There’s nothing like the feeling of a perfectly tailored shirt or suit that has you feeling like a million dollars,” said MatchU’s founder and CEO Eric Tsin. “It was apparent to us that with the inexorable rise of internet shopping and as men become more discerning about the clothes they wear, there was a huge gap in the market for a service such as ours.” Since its launch, MatchU has attracted 700,000 customers worldwide.
On MatchU, the customer gets to choose from a huge range of fabrics, collar and cuff options, and placket and pocket styles. With USize, ordering takes just three minutes and the customer only needs to input six figures (weight, height, ethnicity, shoulder type, chest type and midsection type) and personal preferences (monogram, collar style, pocket style, etc.) to choose their garments. The customer’s personal size is then determined using the USize measurement formula, which contains data on body shapes and sizes from 40 million people across North America, Europe and Asia, before being sent to the factory. Utilizing premier AI technology, this data is continuously updated and optimized so that MatchU can guarantee that the garment will perfectly fit the customer.
Alongside the new website features, MatchU also provides new delivery worldwide delivery options, ensuring timely delivery service no matter where the customer is. Because MatchU has no inventory, which would involve expensive storage space, and no distributors that stand between it and its clients, the price of its high-quality fashion is kept to the absolute minimum.
“The time for getting exactly what you want and paid for has finally reached the world of men’s fashion. This really is revolutionary, and we believe that those who appreciate fine clothes will never go back to the old ways of selecting and buying what they wear,” said Eric Tsin.
SOURCE: MatchU
