A winter music spectacular and an alluring floral installation are among 18 activations set to delight Melbourne visitors in the coming months, thanks to funding from the City of Melbourne and the Victorian Government.
The latest round of City Activation Grants will deliver more than $800,000 to support exciting pop-ups, performances and events across Melbourne from August to December, designed to entice city workers and visitors into Melbourne following the winter period.
The $1.75 million grant program aims to reignite Melbourne by driving up foot traffic and spending to support local business owners.
Successful grant recipients include:
- ‘Winter Sessions’ – bringing together emerging and established Melbourne musicians to create live music hubs at the Queen Victoria Market precinct, Lygon Street and Alexandra Gardens in August.
- ‘Florals by the Docklands’ – converting the waterside precinct into a floral wonderland with Spring-themed street art installations and projections in September.
- ‘Bike Valet’ – providing valet-style bike parking in Docklands, encouraging riders to make the most of the city sunshine in September.
- ‘Salsa in the City’ – dancing and live music jam sessions across the city from September to December, taking place at Queensbridge Square, Dukes Walk and Collins Landing.
- ‘Remember the Wild’ – an augmented reality experience on Melbourne’s past and future.
- ‘Creek Chat’ – a sound-based public art intervention amplifying the underground waterway Williams Creek in Melbourne CBD, acknowledging the journey the creek has been through on Wurundjeri Land.
Recipients will receive up to $50,000 to support the delivery of their activation.
The City Activation Grants are part of the landmark $100 million Melbourne City Recovery Fund – a partnership between the City of Melbourne and the Victorian Government to stimulate the economy and bring the city to life.
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