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Microsoft customers share impact of generative AI

From enhancing customer experience to accelerating research and development, organizations across industries share stories of AI successes

CHICAGO – Nov. 19, 2024 – Some of the world’s largest and most impactful organizations are at Microsoft Ignite today, sharing real-world examples of how their investments in the Microsoft Copilot and AI stack are transforming their businesses and driving impact. Ignite is Microsoft’s annual flagship event showcasing the latest innovations and product updates to enable customers, partners and developers to unleash the full potential of Microsoft’s technology.

Organizations across the globe are dedicating considerable resources to implementing generative AI into their workstreams to benefit their employees and customers. In the past week alone, NASA’s Earth Science Data Systems Program announced the creation of its Earth Copilot solution with Microsoft Azure OpenAI Service. Accenture said it’s rolling out Microsoft 365 Copilots and agents to 100,000 employees, with a commitment to deploy 200,000 more. Hundreds of other customers shared real examples of how they are embracing Microsoft’s AI capabilities to drive impact and shape today’s platform shift to AI.

Internal Microsoft data along with third-party research reflects the ongoing AI boom.

  • More than 85% of the Fortune 500 are using Microsoft AI.
  • Nearly 70% of the Fortune 500 are using Microsoft 365 Copilot.
  • A global IDC survey[i] of enterprise organizations found that:
    • Generative AI usage jumped from 55% in 2023 to 75% in 2024.
    • For every $1 a company invests in generative AI, the return on investment (ROI) is $3.7x.
  • IDC[ii] also forecasts worldwide spending on AI will reach $632 billion by 2028.

While these numbers are impressive, they don’t necessarily tell a story, people do. Here are some of their AI success stories:

ABB Group, a manufacturing and operations automation provider, is using generative AI to help industrial-sector customers better manage their carbon footprint. The company turned to Microsoft Azure OpenAI Service to build Genix Copilot, a generative AI solution that integrates with its core Genix industrial IoT and analytics suite to answer customer questions in natural language and provides specific, actionable insights. For example, when a customer asked, “What’s the status of carbon emission across all our plants?” Genix Copilot reported that a plant was nearing its carbon emissions cap and recommended specific steps to prevent a breach. ABB says this proactive approach can help customers see up to 40% cost savings in operations and maintenance, a 30% boost in production efficiency, and a 25% improvement in sustainability. The new solution is also helping ABB’s own teams improve the way they work. “With Genix Copilot as a service, we are expecting at least 20% more momentum in sales,” said Rajesh Ramachandran, Global Chief Digital Officer for Process Automation at ABB. “We can close deals faster, it brings a new set of customers and it increases existing customer sales. We are (also) seeing an 80% reduction in service calls because they can be taken care of by Genix Copilot before those calls need to reach a support agent.”

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