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• Minister Furner will lead a four-day trade and investment mission to Japan.
• Sustainability and emissions reduction initiatives in agriculture will be high on the agenda.
• The mission will include in-store promotions and meetings with leading importers, manufacturers, government representatives and investors.

The Palaszczuk Government is embarking on a four-day mission to Japan to ensure even more Queensland-grown sustainable food and fibre products make their way into Japanese homes.

Japan is Queensland’s third-largest agricultural export market with beef exports alone valued at $1.3 billion in 2022-23.

Minister for Agricultural Industry Development and Fisheries and Minister for Rural Communities Mark Furner said the aim of the mission was to celebrate, strengthen and grow our long-standing trade and investment relationships in Japan.

Minister Furner will meet with leading importers, food and fibre manufacturers, and investors, including Starzen, Salad Club, Fast Retailing, Hibaya-Inn, and EcoWood.

Emissions reduction and sustainability initiatives in agriculture will be a major topic of discussion during the mission, in line with the ambitious climate targets committed to by both Queensland and Japan.

Japanese consumers clearly love Queensland beef and, increasingly, our fruit and vegetables.

The mission will feature a major networking event with Queensland’s top beef exporters and their importers, and an in-store promotion at one of Japan’s leading specialty supermarkets, Yaoko, to launch North Queensland’s Pacific Coast Eco Bananas and Daintree Fresh Emperor’s Pearl melons in the market.

Delegates from Pacific Coast Eco Bananas, Daintree Fresh, Harrowsmiths International, and Bowen Gumlu Growers Association will join Minister Furner in Tokyo.