Visitors are enjoying our regions for longer, they’re spending more in the State and they’re telling their friends to visit the Apple Isle, according to the latest Tasmanian Visitor Survey.
Tasmania welcomed 1.26 million visitors in the year ending September 2023, up 31 per cent from the same period last year.
Premier and Minister for Tourism, Jeremy Rockliff, said the Tasmanian Liberal Government was delivering on its long-term plan to sustainably grow visitation to the State.
“Our Government has been strategically investing in the tourism and hospitality sectors to increase the unique Tasmanian experiences available, build our brand and encourage travel to the State,” Premier Rockliff said.
“It is clear Tasmania has what the world wants, with the latest data showing visitors spent $3.642 billion in the State, with an average spend of $2885 per person, up 31 per cent on the year ending September 2022.
“Impressively, this year’s visitor spend is 44 per cent higher than the same period in 2019, showing the increasing demand for Tasmanian products and experiences.”
While overall visitation is very close to 2019 levels, Tasmania’s east, south and west recorded interstate visitation above pre-pandemic numbers, and all regions saw an increase in visitor nights.
International visitors are returning steadily at 63 per cent of pre-COVID levels and it is expected this demographic will recover more strongly in 2025.
Premier Rockliff said the Government will continue to invest in Tasmanian businesses and experiences, as well as important marketing campaigns, to sustainably grow the industry.
“Our 2030 Visitor Economy Strategy outlines our Government’s long-term plan for our visitor economy, including harnessing what is special about Tasmania,” Premier Rockliff said.
“Tourism Tasmania’s Come Down For Air campaign continues to entice mainland travellers to the State and generate interest in Tasmania as a travel destination in international markets.
The Tasmanian Liberal Government is doing what matters for Tasmanians by investing in the tourism sector, keeping our economy strong and supporting jobs.
