Today, Minister for Agricultural Industry Development and Fisheries, Mark Furner MP welcomed Woolworth’s commitment to end the $1 milk promotion.
“The $1 milk wars as well as the on-going drought has impacted Queensland’s dairy farmers, so it is pleasing that Woolworths has listened to consumer concerns,” Mr Furner said.
“Consumers should also consider the flow-on impacts their decisions have for Queensland jobs when they make their purchases at the supermarket – as buying Queensland produce supports Queensland jobs,” Mr Furner said.
The Palaszczuk Government has continued to support Queensland dairy farmers, and in 2017 announced a $960,000 for marketing strategies to help consumers make better-informed decisions when they buy milk.
The 2018-19 AgTrends noted: The GVP for milk for 2018–19 is forecast to be $201 million, 11 per cent lower than DAF’s final estimate for 2017–18 and 15 per cent lower than the average for the past 5 years.