- WA Government announces new major homegrown event, Pair’d Margaret River Region
- Wine and food festival showcases South West’s world-class offerings
- Inaugural, State-owned event will run from 14-17 November 2024
Western Australia’s South West will soon host a vibrant new homegrown festival showcasing the best of the region’s food and wine offerings, paired with music.
Pair’d Margaret River Region (Pair’d) will take place from 14-17 November 2024 and is intended to become an annual staple on the State’s major homegrown events calendar, creating job opportunities, attracting visitors, and boosting the local economy.
It follows last month’s launch of a second direct flight between the eastern states and Margaret River region – with the Sydney to Busselton route joining the existing Melbourne to Busselton service – making it even easier for east coast visitors to visit the famous tourist region and attend the event.
Pair’d will feature a series of premium events in iconic Margaret River destinations and wineries, as well as collaborations with some of the region’s world-renowned chefs, winemakers and sommeliers.
The event program will be developed and delivered through extensive and ongoing engagement with the region.
Owned by the WA Government, Pair’d will be produced by Mellen Events and We Are Gather, along with sub-contracted regional events company Ahoy Management, a collaboration between the teams responsible for the successful delivery of other iconic WA events such as the Ord Valley Muster, Cabin Fever Festival, Dark Sky Festival, and Fine Vines Festival.
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As stated by Tourism Minister Rita Saffioti:
“The food and wine offering in Western Australia’s South West region is a massive drawcard for out-of-state travellers, and we cannot think of a better way to showcase our world-class regional assets than through a vibrant festival like this.
“We expect visitors to flock to our South West to attend this event, and take part in the unique experiences on offer through innovative and exciting dining events.
“With regular flights from Melbourne and Sydney connecting seamlessly to the east coast, it’s never been easier for travellers to visit the South West and we expect to see thousands of out-of-state visitors enjoy the event in the years to come.”
As stated by Regional Development Minister Don Punch:
“Western Australia’s South West region is a renowned producer of some of the finest gourmet food and wine in the world.
“Our wine industry thrives off local visitation and cellar door sales and Pair’d is a fantastic new opportunity for us to further elevate the profile of the Margaret River wine region and the entire South West, by inviting travellers from out-of-state and out-of-region to indulge in the best the area has to offer.
“This event will create vibrancy in the South West, and generate flow-on benefits to the local community from the increased visitor spend, which will boost a broad range of local businesses, from farms to wineries.”
As stated by Warren-Blackwood MLA Jane Kelsbie:
“Margaret River has built an incredible reputation as a world-class food and wine destination, and with two direct flights now travelling into the Busselton Margaret River Airport, this is yet another reason for people to come to our beautiful region and enjoy all we have to offer.
“As we know, events like these are so important for our local economy here in the region, as they generate valuable tourism dollars for local businesses, create job opportunities and in this case showcase our world-class food and wine offerings, so I’m really excited to see Pair’d become a regular fixture on our events calendar.”
