UN Women
New York, 17 September – The Unstereotype Alliance, an industry-led initiative convened by UN Women, which empirically proves inclusive advertising -content which authentically and positively portrays a full range of people and is devoid of stereotypes -has a positive impact on business profit, sales and brand value.
The study was conducted with leading researchers from Saïd Business School at Oxford University, and leveraged proprietary data provided by Unstereotype Alliance members Bayer Consumer Healthcare, Diageo, the Geena Davis Institute, Kantar, Mars Incorporated, Mondelez International and Unilever.
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