“Citizens of the World,” a concept developed and pitched by Lucas Suero ’26, received the $25,000 first place prize in the 13th annual on April 21. Hosted by at the , the annual competition is open to all Cornell students and involves several elimination rounds.
“Our mission is to make a difference, one young adult at a time,” Suero said during his final presentation to judges and attendees of . “Citizens of the World is a nonprofit designed to introduce young adults to a life of philanthropy. We sponsor travel to communities worldwide, allowing individuals to find their passion and create real, lasting change.”
, academic codirector of PIHE and Georges C. and Marian St. Laurent Professor in Applied Business Management, said that the competition offers students a chance for experiential learning with strong support from university and industry leaders. Since the pandemic, she has seen changes in the types of business plans submitted. “Previously, there were a lot of pitches for new restaurants or hotels. Now we’re seeing more ideas aimed at solving issues affecting the industry and the world.”
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Alison Fromme is a communications writer in the Cornell SC Johnson College of Business.
