Nine has welcomed the recommendations in the ACCC’s Digital Platforms Inquiry Final Report to address the fundamental power imbalance between Australian media companies and tech giants Google and Facebook.
“We’d like to congratulate the ACCC and the government for the initiative they’ve taken and for the comprehensive nature of the response,” Nine CEO Hugh Marks said on the release of the report.
“The ACCC has successfully identified the steps that need to be taken to bring about change for the benefit of Australian consumers and Australian businesses, in what is a complex area.
“We’re enthused by the strength of the Government’s clear commitment to implement that change – to protect the personal rights of Australians using digital platforms, to ensure the accuracy and reliability of information provided to Australians and to provide a framework that will assist content creators and owners to fairly monetise the results of their work.
“We look forward to being involved constructively with the ACCC and the government as we move through to outcomes. We stress the importance of taking action within the timeframes recommended by the ACCC.”