The NSW Government is supporting 29 businesses across the food, drink, and health supplement sectors to exhibit their products at this week’s China International Import Expo (CIIE) – China’s premier import-focused six-day trade show.
Attracting dignitaries and exhibitors from more than 150 countries, the CIIE gives NSW businesses direct access to buyers, distributors, and prospective customers from across China.
Our largest two-way trading partner for nearly two decades, China buys and consumes more agricultural produce from NSW than any other country, which was valued at $3.6 billion in 2023/2024. NSW’s wine exports are also continuing to ramp up following the removal of import tariffs earlier this year.
Considerable opportunities remain to grow exports even further, particularly in the food and beverage sector, where NSW is well recognised for its premium produce.
At last year’s CIIE, the NSW Government helped businesses achieve $40 million worth of export deals and the Government will once again facilitate opportunities for businesses to grow and expand.
Mrs Toddy’s Tonics from Sydney’s Northern Beaches is one of the NSW businesses to exhibit at this year’s CIIE, showcasing a range of plant-based drinks that are already available at supermarkets across Australia.
Other NSW businesses showcasing their products include Pablo & Rusty’s Coffee Roasters, Australian Vintage Wines, Balance Water, and Noumi.
The CIIE will be held in Shanghai from 5-10 November 2024.
For more information about the event and the full list of NSW businesses that’ll be exhibiting visit:
Minister for Industry and Trade Anoulack Chanthivong said:
“The China International Import Expo is a leading event on the global trade calendar and offers unparalleled opportunities for NSW exporters to connect with buyers and distributors in China.
“We are excited to once again showcase the best from across NSW at this prestigious import-focused event, including meat from the Riverina, wine from the Hunter Valley, spirits from Wollongong, and health supplements made in Sydney.
“China has a strong appetite for produce made in NSW, which is globally recognised for its high quality and safety standards, with demand only set to grow.”
Mrs Toddy’s Tonics Co-Founder Sophie Todd said:
“We’re thrilled at the opportunity to introduce a proudly Australian, female-led brand to China, and look forward to showcasing the Mrs Toddy’s Tonic range on the international stage.
“We know that Chinese consumers are becoming more health conscious and are turning to products with natural ingredients, so there’s enormous potential for a business like ours to establish a presence in this lucrative market.”
