Destination NSW has secured more than 10 hours of exclusive NSW content on the national primetime lifestyle programs reaching more than 5.2 million viewers weekly and inspiring potential travellers to plan a future NSW adventure.
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres said the coverage was incredibly important for NSW communities.
“From Port Macquarie to Murrumbateman and Sydney to Stanwell Tops, Taste of Australia and The Living Room will showcase the spirit of our charming communities by highlighting the local legends and one-of-a-kind experiences that make NSW a must-visit destination,” Minister Ayres said.
“It will be exciting to see NSW’s unique tourism operators and iconic locations profiled on primetime TV, putting NSW in the minds and conversations of future holidaymakers around the country.”
Destination NSW chief executive officer Steve Cox said the segments were secured as part of the Love NSW tourism recovery program.
