The Perth Inner City Group (PICG) is aiming to attract more visitors to its local neighbourhoods through a new destination marketing agreement.
The PICG is a voluntary regional alliance is made up of the Cities of Perth, South Perth, Subiaco and Vincent and the Town of Victoria Park.
The group has been active since 2019 and serves as a forum for the local governments to unite, share information and collaborate for the benefit of the broader region.
Perth’s inner-city areas are vibrant, diverse areas, home to a broad range of businesses, town centres and shopping precincts, parks and streetscapes, public art, tourist attractions and major stadiums including Optus Stadium, HBF Park and RAC Arena.
The partnership with regional tourism organisation Destination Perth will ensure all the great things to see and do the inner-city region promoted to people around the world.
The group is a key player in the state’s economy, representing 43,869 small businesses, 20 per cent of WA workers and $59.61 billion gross regional product.[1]
This will make it easier for people to use the same app as they travel throughout the inner-city neighbourhoods.
By presenting a united, strategic, and long-term regional perspective, the PICG aims to deliver better funding, policy, sustainability, and collaborative outcomes for the central Perth region.
