The 2024 Paris Olympics mark the first in history, with equal numbers of men and women athletes. Audiences today are being exposed to the more than ever before.
Authors
Katie Lebel
Assistant Professor, Lang School of Business, University of Guelph
Mikaela Dodig
Master’s Student, Ted Rogers School of Management, Toronto Metropolitan University
This year also saw the launch of the . Canada’s first professional women’s soccer league, the , is set to begin in 2025, and the WNBA that will begin play in 2026.
But despite these advancements, only are currently meeting established physical activity guidelines. In particular, sports participation has been declining in Canada over time and with age. As many as of any kind – a decline of at least 14 per cent over the past decade.
Research suggests the has not moved the needle. The well-established and wide-ranging benefits of sports participation for women and girls have yet to overcome the systemic barriers to access in sports.
In its 2018 budget, the Government of Canada announced a target to achieve . The question remains: how do we ensure this target is reached? What changes are needed to re-position sports participation from a nicety to an imperative?
Our recent research set out to address this issue by examining how sports impact girls’ acquisition of knowledge, skills and capabilities in order to determine if sport enhances their socioeconomic value. In other words, we wanted to explore the long-term impact of girls’ sports participation on their development.
Sports and leadership
A staggering , according to an Ernst and Young report.
Similarly, Deloitte found . This statistic rises to 91 per cent for women in leadership positions and 93 per cent among women who make over $100,000 annually.
These numbers are powerful because they offer a tangible touch-point – girls who play sports often become women who lead.
It stands to reason that if women in the corporate sector are crediting sports for their success, women who are athletes in other labour sectors might also be leveraging the unique attributes they picked up playing sports.
To better understand this in a Canadian context, we collected the socioeconomic measures of educational attainment, career trajectory and employment income for women graduates – the national sport governing body for universities in Canada – in 2011 and 2019. We did this to determine how sustained sports participation impacted their human capital development.
The impact of sport
We found that 58 per cent of women varsity athletes pursued graduate level education, a rate nearly eight times higher than the .
Post-secondary education is a determinant of human capital. From 1970 to 2020, the to 70 per cent from 30 per cent of men’s human capital. The findings were more significant among women with graduate degrees, where women’s human capital was calculated to be as high as 84 per cent.
This progress aligns with the policies that were put in place to increase gender equity in sports. This includes the 1982 which prohibited discrimination based on sex, gender or sexual orientation and the , which was the federal government’s first attempt to create equal opportunities for women in sports.
Our study found that varsity athletes were pursuing careers with higher earning potential compared to the general public. A combined 75 per cent of women varsity athletes were in careers that offered above-average earnings, increasing their economic value and overall human capital. This finding underscores the professional advantages of sustained sport participation.
Alongside that highlights the many physical and psychological benefits of sports engagement and the valuable life skills that are developed through sport, our study highlights the holistic human capital development that is fostered through varsity sports participation.
Sports participation is underrated
Our research highlights the long-term socioeconomic value of girls’ sports participation. This is powerful because it doesn’t just show what’s possible – it shows that girls’ sports participation is empowering human capital development.
By positioning sports as a catalyst for higher education, career advancement and income potential, our study suggests sports should be viewed as a strategic tool to accelerate gender equity. Removing access barriers to sport should become a top priority.
These new insights highlight the importance of sports participation in human capital development. In order to improve the knowledge, skills and capabilities girls and women accumulate throughout their lives, Canada needs better funding models to improve girls’ participation and retention in sports.
Governmental policy needs to be developed to explicitly recognize the far-reaching benefits of sport and its critical role in girls’ long-term development. Extracurricular sports need to be resourced in schools to level the playing field. Enhanced funding structures that offer competitive scholarships at the varsity sport level are also recommended.
When we invest in strategies to keep girls and women in sports, we invest in the socioeconomic future of women.
The authors do not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and have disclosed no relevant affiliations beyond their academic appointment.
