The first Pop-up ADF Careers Centre has opened in Geelong, Victoria. The new concept allows the ADF Careers teams to engage with regional and rural Australians to show them what a possible career in the ADF could look like.
The static ADF Careers Centres have always played a critical part in the engagement and education of potential recruits. Adecco has taken an innovative and data-driven approach with how they take the ADF Careers message into regional and rural Australia through the pop-up concept.
Defence Minister Richard Marles officially opened the Pop-up Centre on August 27.
“We need to grow our Defence Force to meet the strategic challenges in front of us,” Mr Marles said in his opening speech.
“The only way we can do that is to get out there, really engage with the community and explain what a life of service can really mean for someone.”
Head of Military Personnel Major General Wade Stothart said the ADF needed to take its message to regional and rural Australia.
“Coming from a regional area, I understand the need to raise awareness and educate people within these communities about the benefits of an ADF career,” Major General Stothart said.
“I look forward to seeing the number of applicants gained through the Pop-up ADF Careers Centre and getting more people into the ADF.”
Managing Director of Defence Force Recruiting, Adecco, Gene Crowe, said the first Pop-up Centre was “the start of our transformational approach to greatly improve the ADF’s ability to reach the right people and recruit them into the right roles”.
He said ADF Careers was taking a data-driven approach.
“Our data analytics team use demographic data to show that Geelong would be a great test ground to prove the concept of a pop up centre,” he said.
“The feedback from the community has been really amazing.”
The Pop-up Centre has already demonstrated how this new approach connects with people.
One young man saw the centre for the first time on his morning daily run and returned later that day to submit an application.
The Pop-up ADF Careers Centre will be in Geelong for at least three months and is open seven days a week – Monday to Friday 8am to 5pm and on weekends from 9am to 4pm.
