Digital advertising promoting Western Australia as the ideal study destination for students has begun rolling out in 10 target international markets.
Developed in collaboration with StudyPerth, the campaign will first launch in Malaysia, India, Vietnam, Indonesia, the Philippines, Bhutan, Hong Kong, Nepal, Pakistan and Singapore.
The campaign will also soon be launched in China through StudyPerth’s Chinese marketing channels.
The McGowan Government works closely with StudyPerth to deliver targeted activities ensuring international students are aware of and welcomed to Western Australia. This campaign will support the initiatives currently in place and planned by StudyPerth.
Running on social media channels and YouTube over a three-month period, the campaign will reinforce Western Australia as an ideal study destination for 2022 and beyond.
The marketing campaign forms part of the ‘Western Australia – It’s like no other’ attraction campaign that launched on December 15, 2021 and promotes the State as a desirable destination for visitors, students, investors and workers.
Funded through the McGowan Government’s $195 million Reconnect WA program, the marketing campaign is complemented by an additional $41.2 million of international education initiatives included in the 2022-23 State Budget.
As stated by International Education Minister David Templeman:
“The international education sector has a lead role to play in the McGowan Government’s diversification plans, which will help secure the State’s long-term economic prosperity.
“We are committed to supporting and growing the international education sector in Western Australia, including building a pipeline of future onshore international students.
“With our world-class universities, strong economy, wealth of job opportunities and desirable lifestyle, Western Australia is a study destination like no other.”
