PVH Asia Limited, a wholly owned subsidiary of PVH Corp. [NYSE: PVH], one of the world’s largest apparel companies, has selected Oracle Retail to modernize its customer experience and store technology. Its iconic brands include CALVIN KLEIN, TOMMY HILFIGER, Van Heusen and IZOD. PVH Asia will implement and to connect with the next generation of consumers. The solution will be rolled out in stores across China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, South Korea, and Japan.
“PVH continues to experience extraordinary growth. As we compete and grow across Asia, we wanted to ensure our technology partner understands and supports local business requirements of a modern customer experience,” said Eileen Mahoney, executive vice president, chief information officer, PVH Corp. “After a competitive evaluation, Oracle emerged as the best choice to support our business.”
“We are honored to partner with PVH Asia. We recognize that retailers need to deliver added value to win favor with the next generation shoppers,” said Mike Webster, senior vice president, and general manager, Oracle Retail. “With a 360 view of the consumer, we can help PVH empower associates and allow them to deliver relevant and local offers.”
