Australian aged care and dementia care provider Focus Care Solutions has confirmed a major rebrand to become Focus Home Care as part of its ongoing commitment to deliver best-practice home care in the Hunter.
The company has also revealed a stand-alone disability support service Focus Disability Services in response to rapidly growing demand for its disability support services across the Hunter, especially in Newcastle.
In addition to a new name, the rebrand includes a new website that has a fresher look, is easier to navigate and is a go-to resource for industry and in-house news and tips for those receiving care and their families.
Focus Home Care CEO Christina Harlamb said the rebrand would support its position as an innovative aged care, dementia care and now disability support provider for the NSW Hunter Region.
“As an aged care, dementia care and now disability support provider that prides itself on trust and reliability, this is an important step in developing and new identity as we experience a period of unprecedented growth,” Ms Harlamb said.
Ms Harlamb said she was especially pleased to be able to make Focus Home’s care’s innovative dementia care services, based on Montessori methods, available to thousands of families across the Hunter.
“Our dementia care approach is based on the principles of the Montessori Method, which involves working with every client’s strengths, supporting memory loss to create an environment that promotes independence and the best possible quality of life for people living with dementia,” she said.
“Our care staff are specially trained to deliver dementia care using Montessori methods and we’re excited to bring this service to the Hunter and the people of Newcastle.”
Focus Home Care Newcastle-based care worker Pauline said she felt privileged to be able to support older people stay independent on a daily basis.
“If you’d asked me what I’d like to be doing as a job it’s exactly what I’m doing now – that’s the truth. There’s nothing I enjoy more than caring for older people and being part of this great Focus Home Care team,” she said.
“The team we have and the philosophy of caring for everyone, based on who the person is as an individual, is something I love being a part of. I feel very privileged to be bringing the Focus Home Care values to my community here in my hometown of Newcastle.”
Ms Harlamb said the new-look brand was further proof the company’s high-quality services were resonating with Australians looking for gold-standard aged care, dementia care or disability support.
“This is an exciting time for us as the rebranding reflects both the evolution of Focus Care as well as our vision for the future, while retaining the high-quality level of care that our existing clients know us for.”
