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Research: What Happens When We Assign Human Qualities to Companies?

Understanding how people judge organizations, especially after organizational wrongdoing, is a complex puzzle-but a consequential one. New research from the sheds light on the intriguing ways that people do so.

In the paper “,” published August 16 in Cognitive Science, , assistant professor of organizational behavior at the , and her coauthor explore how people attribute human qualities to organizations by attributing “minds” to organizations-and how that may influence their opinions after organizational wrongdoing.

Four distinct studies by Tang and coauthor , professor of psychology and neuroscience at the University of North Carolina at Chapel Hill, reveal new paths to comprehend how people understand these abstract entities.

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