From the Big Banana at Coffs Harbour to Victoria’s Giant Murray Cod at Swan Hill – Australia has a rich history of building “big things”.
Massive, misshapen, outsized replicas of iconic animals, food items… even power tools. Erected in the middle of fields, on the side of highways and on top of roofs.
As Australia Post releases a limited-edition collection of and on the theme, University of the Sunshine Coast history expert Dr Amy Clarke says Big Things have advanced so far in the Australian psyche, they are now considered “icons” and loved by many.
“My suspicion is that everyone is a secret fan of Big Things, but very few people thought they could admit this out loud until recently,” Dr Clarke said.
Too kitsch to be cool?
Until recently, Big Things have been dismissed as ‘kitschy’ or ‘tacky’, and not ‘serious’ art, Dr Clarke said.
Compelled to know more, she instigated Australia’s first serious academic study on why they were built in the first place, and why they continue to capture our attention.
“Australians started building Big Things in the early 1960s as a way to draw tourist attention to roadside businesses,” Dr Clarke said.
“They’ve since been embraced by councils and tourist operators as a method for promoting entire regions.
“Once I started to reframe our Big Things as useful indicators of regional identity and publicly shared my own ‘love’ for them, I’ve noticed that we seem more comfortable as a nation with openly embracing Big Things as part of our material culture,” she said.
Now she’s known as Australia’s Big Things expert. And when Australia Post needed a historical check on all things larger-than-life, they called her for historical insight.
Dr Clarke saw an opportunity to engage the nation on a topic that fascinated her, and she leapt at a chance to discuss it on Australia’s flagship radio interview show .
“I think people are fascinated by human endeavours of all kinds; from great feats of strength and endurance, to discoveries in science, to creative masterpieces,” Dr Clarke said.
“All of these require the people involved to have an almost single-minded focus on the task at hand, and a belief in themselves and in their end goal. Big Things are part of that, especially the more folk-art and hand-made versions created by amateurs.”
“Once I started to reframe our Big Things as useful indicators of regional identity and publicly shared my own ‘love’ for them, I’ve noticed that we seem more comfortable as a nation with openly embracing Big Things as part of our material culture,” she said.
Memory lane
Dr Clarke continues to be pleasantly surprised by the level of mainstream interest in Big Things, and their willingness to share memories.
Her own cherished childhood memories feature visits to the gift shop at Nambour’s Big Pineapple, eating fruit parfait and buying themed souvenirs. She knows others share similar fond memories.
“I knew that Australians were familiar with our Big Things and perhaps tolerated them, even if they didn’t take them seriously or like them as landmarks,” she said.
“What’s surprised me is how many people, from vastly different walks of life, have come forward to share their stories with me.
“The overwhelming message has been one of joy – people are happy to see my research out there in the world, perhaps because it makes them think about their own encounters with Big Things, and other quirky landmarks.
“And we can appreciate that someone has invested a huge amount of time, creativity and energy into producing the Big Thing in question.
“I think we are innately drawn to that kind of passion. We want to understand more about the person behind the landmark.”
