World Cavity-Free Future Day (WCFFDay), held on 14th October each year, is a global oral health initiative committed to fighting against the initiation and progression of dental caries, created and run by the Alliance for a Cavity-Free Future (ACFF ).
This year, in addition to the global campaign message, the Australia and New Zealand ACFF Chapter are also promoting the importance of drinking water, with it being the “clear choice” when it comes to drink options.
This year, using the theme Smiles Across Generations, (WCFFDay) is aiming to raise awareness about the way in which dental caries as it affects children, adults and seniors.
To highlight how tooth decay as a disease impacts each age group over its life course, with each generation facing different experiences, the ACFF is seeking to encourage “casual conversations among adults, children and seniors about dental care” by encouraging people to enter a video competition that focuses on this year’s theme.
People can submit a 30-second video which highlights how a cavity-future can be achieved.
The ACFF stresses that the videos don’t have to be high-quality or professional and can be filmed on mobiles and tablets; the main requirement is that it feature people of any age talking about how they look after their teeth.
Entrants are being encourage to also share their video through their own promotional channels to raise awareness about oral health issues in their online and real-world communities.
The competition closes on 30 September and you can find more information at .
To help people everywhere mark WCFF Day, the ACFF team have created a vast range of promotional resources which you can find at
